SOFT SAVING IS HOW GEN Z NAVIGATES ADULTHOOD

Soft Saving Is How Gen Z Navigates Adulthood

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: gain progressively, conserve boldy, purchase a home, and prepare for retired life. But Gen Z is approaching cash with a fresh viewpoint. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing balance,

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